Punkie

The brief was a full identity, from the logotype to everything the customer takes home. The soft rounded lettering sets the tone, warm and playful, and it holds up on a cup as well as on a street sign.

Pink and black run the whole system. Black goes to packaging and signage, pink to the shop and to whatever people touch. With those two colors and a handful of rules, any new piece solves itself.

We took it to cups, napkins, boxes, bags, caps, an enamel pin and a stamp card, plus the social templates that keep the posting rhythm going.