One Aesthetics & Life

One already had a brand. What was missing was a visual system for social that could carry weekly posting without repeating itself and without dropping the level.

We set a short palette of sand and deep green, an editorial serif for headlines and one simple rule, every piece says one thing only. Educational content, treatments and offers share the same grid and are told apart by the photograph.

We handed over the finished templates and the first batch of pieces, so the team can keep producing without depending on the studio.