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Print2025

SORA

Japanese Restaurant

Refreshing the menu and the stationery without the place losing itself.

SORA

The brief from SORA was clear, update the menu and the stationery without making something completely different from what they already had. We worked on top of what existed instead of starting over.

The system rests on three materials, raw paper, matte black and red, and on a set of brush graphics, the sun, the wave, the bamboo and the blossom. The circular mark works as a seal and repeats across every surface.

The coasters were the first application and they are the piece where the whole system reads at a glance.

Year
2025
Discipline
Print
Deliverables
StationeryMenuPrint design

Pieces

SORA logo between red curtains, with chopsticks and a plate
SORA menu and coasters on a red background
SORA coaster next to a glass and a tuna bite
SORA
“We wanted to renew the menu and the stationery without making something completely different from what we already had. We loved it because they kept the essence of the place while giving it a much more current look.”

ClientJavier

Next projectCrea GlobalHR Consulting

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